INSTAGRAM GUIDE FOR BEGINNERS

INSTAGRAM GUIDE FOR BEGINNERS

This eBook will begin by providing an overview of what the Instagram Guide feature is.

Woven into this eBook is a discussion of the basics of Instagram.Even if you have been marketing on Instagram before, the advent of new features always means that you should consider what the characteristics are and what, if any, the problem areas are, and, naturally, where the market is going in order to make more effective marketing choices For that reason we will be discussing the other kind of posts that are available to create an Instagram standard feedposts, stories(and of course highlights), Reels, IGTV videos, Facebook integration, and external links. It is important to understand the other kind of posts to understand where guys can truly benefit you the most--and which type of post is better suited for a Guide.

13 ways to use Instagram Guides for your business

If you’re guide-curious and not sure where to start, look to the experts. Here are a few examples of ways to use Instagram Guides to elevate your brand.

1. Create a gift guide

Trends change, but consumerism remains—and let’s face it, there’s nothing we can depend on more than the holiday season coming on way too fast. And gift guides aren’t just for winter holidays: you can make them for Valentine’s Day, Mother’s and Father’s Day, weddings or birthdays (or really any hyper-specific occasion your heart desires—dog’s adoption anniversary party, anyone?) and showcase your favourite products.

You can make a gift guide that features only products that your brand makes, or expand it to include non-competing brands that serve the same audience as you. For example, a company that sells funky pyjama sets might make a Christmas gift guide that also includes cosy slippers from another brand. It’s a good way to build community, and it makes your guide look less like an advertisement.

Skincare company Skin Gym made a gift guide outlining their favourite products for Mother’s Day gifts.

Source: Instagram

2. Compile a list of tips

Everyone's an expert on something—whether that’s overnight hiking, peeling a pomegranate or getting a good night’s sleep, chances are you (or your brand) has a skill worth sharing. Gathering a list of tips on a certain topic is an excellent way to provide a service to your audience—they get free, valuable advice from you, which helps to build a relationship (and also makes them more likely to take a look at the rest of your content). This isn’t a direct way to earn revenue (like the gift guide example above) but it fosters another important element of business: trust from consumers.

Brassware manufacturers Perrin and Rowe compiled a list of tips for designing the perfect utility room. They included examples from other creators in the design industry, fostering valuable relationships with them, too.

Source: Instagram

3. Gather posts under a theme

If your business is offering multiple products or services and posting different types of content (and hey, you should be!) you can gather them together in a guide under a specific theme. For example, a restaurant might create a guide that only showcases their desserts, or a sports equipment retailer might make a guide to the best baseball gear.

Instagram automatically organises your profile chronologically (at least, it does at the time of writing this—only the Insta-gods know what the future holds), so creating guides of your posts grouped together is a helpful way for your followers to find exactly what they’re looking for.

This vegan creator makes guides to plant-based restaurants in their area under specific themes, like nachos, pizza and dumplings.

Source: Instagram

4. Share your own favourite products

Creative folks are often asked what sorts of tools they use in their work—for example, you might ask a podcaster what kind of microphone they use or sculptor what kind of clay is their favourite. Sharing a product guide gives your followers an interesting peek into your process, and helps other aspiring creators find the best tools for them.

This artist created a guide to all of the materials they use in their paintings, making it easy for their audience to purchase the same ones. (Pro tip: if you’re into affiliate marketing, this could be a great way to incorporate it and make some money).

Source: Instagram

5. Create a ranked list

Ranking things (objectively or subjectively) is almost as much fun to do as it is to read about—this can be a fun team-building exercise as well as a great method of creating content. Share your bestsellers, your most popular posts, or you employee’s favourite products in a ranked list. You can run a contest or post a story asking your audience to rank things, and publish the results as an Instagram Guide.

Visit Brisbane created a guide to the city’s top 10 signature dishes (zucchini fries rank #1).

Source: Instagram

6. Share a brand story or message

It’s tough to control what your new followers will see as a first impression of your brand—with only 150 characters allowed in your bio and new posts shared everyday, your profile at a glance doesn’t give viewers much of an idea of who you are.

Creating an Instagram Guide that introduces your company (and the values you hold) is the perfect way to give potential followers a snapshot of your brand. You can share company history, a founder’s bio, and some of your top-selling products or even goals as a brand: think of this like a fun alternative to a resume.

Bike company Brompton shared some company history, plus bios of current employees in this Instagram Guide.

Source: Instagram

Most folks are familiar with GoPro cameras, but GoPro UK made a guide to the lesser-known features of the product.

Source: Instagram

7. Provide step-by-step instructions

Similar to a guide with tips or advice, a guide outlining step-by-step instructions provides a free service to your followers (how generous!). This is a helpful way to assemble posts together, especially if you are already running an advice series or providing how-to instructions on Instagram.

This digital creator often shares how-to guides as carousel posts, but gathered them all together in an Instagram Guide That covers various strategies for improving mental health.

Source: Instagram

8. Shoutout others in your community

It’s important to remember that Instagram Guides aren’t just limited to your own content—you can include posts from other creators or brands too. This is both beneficial to your followers and to your company.

Guides with advice, posts or products from multiple sources will be more helpful and communicate more information than guides with a single source. Plus, including content from other brands (psst: make sure their values align with yours!) helps you to create a positive relationship with them. You’re building community and making valuable connections—for example, including a brand on a guide will make them more likely to want to partner with you on a giveaway.

Even though you technically don’t have to, it’s best practice to ask for permission before including a post that isn’t yours in an Instagram guide. Send a quick DM to avoid any awkwardness later.

This development company made an Instagram guide outlining the best restaurants in the neighbourhood they’re developing in—its good advertising for the restaurants, and helpful info for folks who might be considering real estate in the area.Readmore

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